BCBG Maxazria Canada Inc
Southcentre, Calgary, AB
BCBG founder Max Azria decided to move to the United States in 1981 to woo Americans with his chic French designs.
|Payment |||Interac, MasterCard, American Express, Visa|
|Getting There |||Southcentre Mall|
Profile Last Updated: January 15, 2009
Having worked as a fashion designer in Paris since 1970, BCBG founder Max Azria decided to move to the United States in 1981 to woo Americans with his chic French designs. Upon his arrival in the New World, Azria opened a chain of women's clothing boutiques called Jess before founding the BCBG Max Azria house of fashion in 1989. The franchise now boasts hundreds of international locations throughout the globe including Canada, Italy, Singapore, Taiwan, Hong Kong, Malaysia, Venezuela and Japan. In just a few short years, BCBG Max Azria established itself as one of the major players in the world of fashion and Montrealers have been quick to appreciate the label's chic line of men's and women's clothing apparel.
Bon Chic, Bon Genre
Standing as an acronym for “bon chic, bon genre”, the BCBG fashion label roughly translates into English as “good style, good attitude.” Featuring a wide array of women's and men’s apparel, BCBG Max Azria sells everything from ready-to-wear to eyewear, denims, leatherwear, evening wear, intimate wear, swimwear and footwear. The label is also well loved by Hollywood's darlings and is featured regularly TV shows and worn by celebrities such as Madonna, Sharon Stone, Matthew McConaughey, Sarah Michelle Gellar, Uma Thurman, Brad Pitt, Minnie Driver, Kevin Bacon and Julia Roberts. One of the hottest names in today's fashion industry, BCBG Max Azria has found a comfortable niche with fashion-minded Calgarians.